Reena Gupta

And they literally say, here's the customer, work with them.

I would say about... I have a very small...

Sales team, and that too, we have been doing a lot of sales from offshore in India that can take only to a certain limit.

We have tried hiring some teams.

On sales, we have four.

Implementation, which means that we have to say over 50% is in implementation.

because what happens is when you onboard the client, that's the easiest part, but making sure that they are successful, they have, they're getting what they're getting is the most important thing to do.

Well, interestingly, churn in the SMB is not something to be very proud of because there are a lot of companies, they come and go and that hits the churn for art company as well.

I would say we, when the,

mid to large, we are close to over 80% in attrition, um, our retention basically.

Yeah.

And on the smaller size, on the smaller, I would say we are close to 50, 50, 60.

I mean, again,

There are certain clients, I don't know if it's the right statement to make, but there are certain clients we definitely don't want to work with because of the things that they want everything, they don't want to pay and all those things.

So there are certain clients on the SMB side we decide to let go and there are certain clients that we never want to let go.

Well, yeah.

I don't know how to answer that question because I've not thought it from that point of view, but we just look into how many years a customer is with us, how many months and all.

And I've, I'll be very honest.

We don't, we have not calculated the metric called lifetime value of the customer.

Well, if you ask like to immediately, does it happen immediately?