Regina Barber

You're listening to Shortwave from NPR. Hi, Gina. Hey, how's it going? This is my daughter, Dory. You want to say hi? Hi. Alina, I'm so excited to go shopping with you. It's going to be amazing. So I guess we should tell people why we're weirdly recording. Yes. At a mall next to a Christmas tree. We are next to a giant Christmas tree.

Where didn't we go shopping? Yeah, we walked around a lot. So Alina Selyuk, you're a business correspondent at NPR and you apparently know a lot about malls.

Where didn't we go shopping? Yeah, we walked around a lot. So Alina Selyuk, you're a business correspondent at NPR and you apparently know a lot about malls.

Where didn't we go shopping? Yeah, we walked around a lot. So Alina Selyuk, you're a business correspondent at NPR and you apparently know a lot about malls.

Right. For science. And you are kind enough to talk to us a little bit about the science involved in shopping, right? Specifically, the psychology of a sale, which is why we went hunting for sales at Pentagon City Mall just outside Washington.

Right. For science. And you are kind enough to talk to us a little bit about the science involved in shopping, right? Specifically, the psychology of a sale, which is why we went hunting for sales at Pentagon City Mall just outside Washington.

Right. For science. And you are kind enough to talk to us a little bit about the science involved in shopping, right? Specifically, the psychology of a sale, which is why we went hunting for sales at Pentagon City Mall just outside Washington.

OK, so what makes neuromarketing controversial?

OK, so what makes neuromarketing controversial?

OK, so what makes neuromarketing controversial?

And they confirm this idea that something does happen in your brain when you encounter a discount.

And they confirm this idea that something does happen in your brain when you encounter a discount.

And they confirm this idea that something does happen in your brain when you encounter a discount.

Today on the show, your brain on discounts.

Today on the show, your brain on discounts.

Today on the show, your brain on discounts.

I'm Regina Barber. I'm Alina Siluk. You're listening to Shortwave from NPR.

I'm Regina Barber. I'm Alina Siluk. You're listening to Shortwave from NPR.

I'm Regina Barber. I'm Alina Siluk. You're listening to Shortwave from NPR.

I feel pretty overwhelmed. There are like way too many things. I don't know what to choose. It's a lot of pressure. It's a lot of pressure and we haven't even started. Yeah. Yeah. So you don't have a list. Don't have a list. Do you have a budget? I should, but I don't. You don't have a budget. But I want to save money. good start. This is a great start. I should have been better prepared. Yes.