Regina Barber

OK, so what makes neuromarketing controversial?

OK, so what makes neuromarketing controversial?

OK, so what makes neuromarketing controversial?

And they confirm this idea that something does happen in your brain when you encounter a discount.

And they confirm this idea that something does happen in your brain when you encounter a discount.

And they confirm this idea that something does happen in your brain when you encounter a discount.

Today on the show, your brain on discounts.

Today on the show, your brain on discounts.

Today on the show, your brain on discounts.

I'm Regina Barber. I'm Alina Siluk. You're listening to Shortwave from NPR.

I'm Regina Barber. I'm Alina Siluk. You're listening to Shortwave from NPR.

I'm Regina Barber. I'm Alina Siluk. You're listening to Shortwave from NPR.

I feel pretty overwhelmed. There are like way too many things. I don't know what to choose. It's a lot of pressure. It's a lot of pressure and we haven't even started. Yeah. Yeah. So you don't have a list. Don't have a list. Do you have a budget? I should, but I don't. You don't have a budget. But I want to save money. good start. This is a great start. I should have been better prepared. Yes.

I feel pretty overwhelmed. There are like way too many things. I don't know what to choose. It's a lot of pressure. It's a lot of pressure and we haven't even started. Yeah. Yeah. So you don't have a list. Don't have a list. Do you have a budget? I should, but I don't. You don't have a budget. But I want to save money. good start. This is a great start. I should have been better prepared. Yes.

I feel pretty overwhelmed. There are like way too many things. I don't know what to choose. It's a lot of pressure. It's a lot of pressure and we haven't even started. Yeah. Yeah. So you don't have a list. Don't have a list. Do you have a budget? I should, but I don't. You don't have a budget. But I want to save money. good start. This is a great start. I should have been better prepared. Yes.

Okay. So the mall was huge and it was busy. And standing in that food court, I definitely felt unprepared.

Okay. So the mall was huge and it was busy. And standing in that food court, I definitely felt unprepared.

Okay. So the mall was huge and it was busy. And standing in that food court, I definitely felt unprepared.

So that's where you get that dopamine hit, right? The neurotransmitter that motivates us and... pumps you up to buy some cool new thing like when we went to Claire's with my daughter Dory, that accessory store that's like a magnet for teens and tweens.

So that's where you get that dopamine hit, right? The neurotransmitter that motivates us and... pumps you up to buy some cool new thing like when we went to Claire's with my daughter Dory, that accessory store that's like a magnet for teens and tweens.