Regina Barber
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Appearances Over Time
Podcast Appearances
So that's where you get that dopamine hit, right? The neurotransmitter that motivates us and... pumps you up to buy some cool new thing like when we went to Claire's with my daughter Dory, that accessory store that's like a magnet for teens and tweens.
Okay, and your rational part of your brain is just like chilling while you're having this moment? We are talking milliseconds here, okay?
Okay, and your rational part of your brain is just like chilling while you're having this moment? We are talking milliseconds here, okay?
Okay, and your rational part of your brain is just like chilling while you're having this moment? We are talking milliseconds here, okay?
Talking to Jorge, I immediately was like, it's our lizard brain. Like that ancient part of our brain that just like can't help itself.
Talking to Jorge, I immediately was like, it's our lizard brain. Like that ancient part of our brain that just like can't help itself.
Talking to Jorge, I immediately was like, it's our lizard brain. Like that ancient part of our brain that just like can't help itself.
Okay. So let's get back to the sales. We left them as we were weighing down our internal scales with some false sense of reward and freaking out our poor little accountant. Yes.
Okay. So let's get back to the sales. We left them as we were weighing down our internal scales with some false sense of reward and freaking out our poor little accountant. Yes.
Okay. So let's get back to the sales. We left them as we were weighing down our internal scales with some false sense of reward and freaking out our poor little accountant. Yes.
Right. Like the sale is happening today while supplies last. You know,
Right. Like the sale is happening today while supplies last. You know,
Right. Like the sale is happening today while supplies last. You know,
Oh, this is like the whole thing they used to do with, like, supersizing and stuff. And popcorn and movie theaters. Yeah, it makes so much sense. Okay, so it makes the big bag look like the best deal.
Oh, this is like the whole thing they used to do with, like, supersizing and stuff. And popcorn and movie theaters. Yeah, it makes so much sense. Okay, so it makes the big bag look like the best deal.
Oh, this is like the whole thing they used to do with, like, supersizing and stuff. And popcorn and movie theaters. Yeah, it makes so much sense. Okay, so it makes the big bag look like the best deal.
So, like, this rewards mechanism has outweighed your cognitive concerns about your budget, your excitement to find this coat, to find it at a discount, like, makes you happy.