Reid Hoffman

Paper testing, which is you put up an ad and you say, here's our thing, and you see what the click-through is, even though you don't have anything behind the ad because you're measuring it and trying to get data because you're trying to figure out what the thing is. This is the toolbox of the cost of de-risking.

Which low-cost things can you do, talking to someone, taking a paper ad, doing other things, can I do to de-risk this? And then at the end of the day, you make the risk bet. Now, some of the red teaming thought is, well, if I'm wrong on this decision, what are my plans B? How do I recover? If I go, ooh, this one, we're just dead. Not, oh, it's painful. We're dead if it doesn't work.

Which low-cost things can you do, talking to someone, taking a paper ad, doing other things, can I do to de-risk this? And then at the end of the day, you make the risk bet. Now, some of the red teaming thought is, well, if I'm wrong on this decision, what are my plans B? How do I recover? If I go, ooh, this one, we're just dead. Not, oh, it's painful. We're dead if it doesn't work.

Which low-cost things can you do, talking to someone, taking a paper ad, doing other things, can I do to de-risk this? And then at the end of the day, you make the risk bet. Now, some of the red teaming thought is, well, if I'm wrong on this decision, what are my plans B? How do I recover? If I go, ooh, this one, we're just dead. Not, oh, it's painful. We're dead if it doesn't work.

Which low-cost things can you do, talking to someone, taking a paper ad, doing other things, can I do to de-risk this? And then at the end of the day, you make the risk bet. Now, some of the red teaming thought is, well, if I'm wrong on this decision, what are my plans B? How do I recover? If I go, ooh, this one, we're just dead. Not, oh, it's painful. We're dead if it doesn't work.

Which low-cost things can you do, talking to someone, taking a paper ad, doing other things, can I do to de-risk this? And then at the end of the day, you make the risk bet. Now, some of the red teaming thought is, well, if I'm wrong on this decision, what are my plans B? How do I recover? If I go, ooh, this one, we're just dead. Not, oh, it's painful. We're dead if it doesn't work.

Oh, okay, well, let's invest a little bit more on the risk decision if we can. But by the way, part of what startups do is you're making the bet. If you're not making the bet, you're ultimately going to fail.

Oh, okay, well, let's invest a little bit more on the risk decision if we can. But by the way, part of what startups do is you're making the bet. If you're not making the bet, you're ultimately going to fail.

Oh, okay, well, let's invest a little bit more on the risk decision if we can. But by the way, part of what startups do is you're making the bet. If you're not making the bet, you're ultimately going to fail.

Oh, okay, well, let's invest a little bit more on the risk decision if we can. But by the way, part of what startups do is you're making the bet. If you're not making the bet, you're ultimately going to fail.

Oh, okay, well, let's invest a little bit more on the risk decision if we can. But by the way, part of what startups do is you're making the bet. If you're not making the bet, you're ultimately going to fail.

Well, that's what I talked about a little bit already with Socialite, which is, look, there's the number of people who are product geniuses that go, oh, when I pull back the curtains, everyone's going to go, ooh, la la, you are perfect. That's less than 1% of entrepreneurs and product people. And yet everyone thinks they are.

Well, that's what I talked about a little bit already with Socialite, which is, look, there's the number of people who are product geniuses that go, oh, when I pull back the curtains, everyone's going to go, ooh, la la, you are perfect. That's less than 1% of entrepreneurs and product people. And yet everyone thinks they are.

Well, that's what I talked about a little bit already with Socialite, which is, look, there's the number of people who are product geniuses that go, oh, when I pull back the curtains, everyone's going to go, ooh, la la, you are perfect. That's less than 1% of entrepreneurs and product people. And yet everyone thinks they are.

Well, that's what I talked about a little bit already with Socialite, which is, look, there's the number of people who are product geniuses that go, oh, when I pull back the curtains, everyone's going to go, ooh, la la, you are perfect. That's less than 1% of entrepreneurs and product people. And yet everyone thinks they are.

Well, that's what I talked about a little bit already with Socialite, which is, look, there's the number of people who are product geniuses that go, oh, when I pull back the curtains, everyone's going to go, ooh, la la, you are perfect. That's less than 1% of entrepreneurs and product people. And yet everyone thinks they are.

And it obviously should be a good product person, otherwise you shouldn't be doing the product side of entrepreneurship, doing something else. But the right thing is, how do you learn from your customers?

And it obviously should be a good product person, otherwise you shouldn't be doing the product side of entrepreneurship, doing something else. But the right thing is, how do you learn from your customers?

And it obviously should be a good product person, otherwise you shouldn't be doing the product side of entrepreneurship, doing something else. But the right thing is, how do you learn from your customers?

And it obviously should be a good product person, otherwise you shouldn't be doing the product side of entrepreneurship, doing something else. But the right thing is, how do you learn from your customers?