Renata Wiles

So that was the very beginning of how Vorm started.

Yeah.

And I think starting with something like a PDF or for me starting with like, you know, videos online and then moving into a Google map, the only thing you're putting into it is your time, but it's really low cost to start it just to test if there's like a demand.

And at the time I didn't, I didn't realize I was testing demand.

I was just like making videos for fun.

I thought it would be helpful for other parents, but really you, that's what you're doing.

You know, you're seeing, is there a, is there a demand for this?

And I think businesses often start in two ways.

It's either what I did where it's kind of like

you there's clearly like a problem and then you build a bit of a community around that problem of people who you then make a product for and then there's people who start businesses because they think they have a great idea but then they have to go and search for people to sell that product too and I think that's a way harder path to go down so I already had this like engaged audience of parents that were like this is this is a problem that we're all facing we all want to find things to do with our kids and so I made them a product and was like well here you go here's a solution to that

And that's much, much easier to do than the other way around.

I didn't know a lot when I started, I would say.

And I've been learning over the course.

So Roam as an app has existed for almost two years, two years at the end of this month.

Over those two years, I'd say that I've still been learning a lot all the time.

And the thing with technology is it's like always changing.

And so there's always new stuff to learn.

There's lots of different options for building an app.

I had to develop it, build it into what it is today.

I really look back at when we launched and I just think, gosh, I was, you know, I give myself grace, but like I was so naive as to what