Renee DiResta

I think those opportunities that sound really fearful, what I've learned is that you have to lean into those opportunities as learning moments where you can actually create some line of dialogue with those who disagree with you if you've been wrong.

And I think they'll celebrate the victory and you can give them the victory if they're right in a certain sense.

But at the same time, it can allow you the platform to stand up and double down and say why you're right.

And that sort of conflict is very watchable.

And perhaps can make good content, which is why we see a lot of the videos that do well on social media are conflict driven.

And it's tempting to make all your content conflict driven.

And some podcasters have made a career out of that.

We won't because I feel like then you're destroying the purpose of the message, which is we shouldn't always be fighting.

That is a common enemy.

The human psychology is the problem.

The algorithm is just the mirror.

Yeah, that's always scary for me, the idea that you can manipulate your viewers and followers in such an easy way, something even as simple as if someone reposts one of my Instagram posts,

and I reshare it, I know I'm going to be influencing others to do the same because they saw that they might have a chance, like a lottery chance that I'll reshare their content next.

And I don't like that.

It feels disingenuous.

I've tried to stay away as much as humanly possible from parasocial relationships as someone who has a lot of followers.

Because most people who have above 10 million followers on YouTube, above 10 million across other platforms, they form parasocial relationships.

They're always there for their audience.

And I post often, if you think about all the content that we post on Snapchat, Facebook, TikTok, YouTube, podcasts,

but I don't make that relationship.