Rhea Chopra

One of the rules of social media today is that organic or natural content is what is popular right now. Authenticity is very in. Rhea Chopra is an author based in New Delhi in India. She writes about digital culture and human behavior in the age of technology. An authentic looking vlog wouldn't be highly produced, which means that you don't want to

Ria kertoo, että tämä vaihtoehto, jota tekee yhden päivän, ei tapahtunut yhden päivän.

Yli 2000-luvun aikana pystyimme näkemään henkilökohtaista blogia. Meillä oli sähköposteja, Tumblereja ja forumit. Tämä on mielestäni alkuperäisimpiä content creation ja influencer-yhteistyöstä. Tämän tutoriaan nähdään, kuinka saada anime-luvun näköjään.

Aloitetaan Foundation Ready Faceen kanssa. Sanoisin, että YouTube on se paikka, jossa aloitimme nähdä content creationa, full-time YouTubingin, olevan perhe. Tiedän, että on paljon ihmisiä, joita me olimme seuranneet, jotka olivat amerikkalaiset bloggerit, kauniit bloggerit. Mutta nyt uusi generation of phones is about to hit the streets. These handsets can send not only text, but take and send pictures as well. Then came the smartphone boom, along with cheaper internet.

I think specifically post-2016 or 2017, I'd say there's been a shift. The speed of content creation has increased. Smartphones have become all that popular. In India we had an internet service provider provide free internet and cheap smartphones, which means that a huge population, specifically in my country, immediately went online all at the same time. And in 2020, Ria says the pandemic pushed even more of our lives online.

We see Instagram introduce Reels. TikTok was there before that, but I think Instagram also getting into the space just created this lightning fast push towards short-form video. And combine that with the COVID pandemic in which doomscrolling was the word of the year and a lot of us were spending full days online. Ria believes higher screen time created more demand for content. And to keep up, creators started making it faster with less production.

Yeah, day in my life content or vlogs as we call it are pretty much the lowest hanging fruit of content, right? It's the easiest to make and produce because all of us have days in our life, if I may put it like that. So you just need to record one to share it, right?

And once sharing everyday life becomes the output, Ria explains everyday spaces become the backdrop. I think specifically in India we see a lot of content being made in public places. We have monuments, we have markets, we have a lot of gardens here. And right from sketches to something like people doing a TikTok dance.

In a public place it's super common to see stuff like that not only on your feed, but even if I were to physically go outside my house right now, I think it would take me 20 minutes to find at least two people who are recording something publicly. You're listening to Business Daily from the BBC World Service.