Are content creators invading public spaces?

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Business Daily 19 min 5 speakers 8 chapters transcribed 3 months ago
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What are the challenges of content creators in public spaces?

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Tony Marks 0:53
We see it a lot. We get a lot of people who will spend quite a while before they eat the food. They get the cameras out and they're taking photos.
Megan Lawton 1:01
I'm in Starfish and Coffee, an independent cafe in Brighton on the UK's south coast. Around me, lots enjoying their morning coffee, plenty of eggs on toast.
Tony Marks 1:13
Honestly, I love seeing it because I know if they're taking photographs of it, it's going to go on social media, it's going to be shared.
Megan Lawton 1:17
Tony Marks is the manager here, and he's telling me about the rise of influencers using his cafe as a space to create content.
Tony Marks 1:26
Yeah, I've seen people moving the furniture around. I think that was a point where someone started moving tables because they wanted to be nearer to a window. And I did have to politely say, the tables need to stay where they are, thank you very much.
Megan Lawton 1:37
Today on Business Daily from the BBC World Service with me, Megan Lawton, we're exploring an ongoing debate. One dividing bosses, customers and creators.

How do business owners perceive influencers using their spaces?

Has anyone had any trouble shooting in Manchester recently?
Megan Lawton 1:52
As the influencer economy grows, more and more everyday spaces, including cafes, gyms and restaurants, are becoming places to create content. So in the age of social media, is everywhere content friendly? I think you have to be careful with that one. We'll hear where the boundaries lie.
If a specific restaurant or gym has an issue with it, then put up a sign at the front of the door that says you're not able to record or film content in this space and they'll go elsewhere.
Megan Lawton 2:21
Ask how we got to this point and find out the benefits of working with influencers.
When I first started in 2015, we very much had to educate brands on what an influencer is.
Megan Lawton 2:32
Is content creation taking over public spaces? That's coming up on Business Daily from the BBC World Service. I'm in Brighton, a busy seaside city where it's pretty normal to see people filming content out on the seafront, inside cafes, even in my gym class yesterday. And often that footage that we see being shot in the streets will end up on our social media timelines.
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Megan Lawton 3:05
But not everyone is happy with content being filmed in places open to the general public.
Jeremy King 3:12
I'm afraid the influencers are pushing my patience beyond all bounds.
Megan Lawton 3:16
Recently, the restauranteur Jeremy King, who's behind London restaurants including The Ivy and The Wolseley, said he was fed up with influencers arriving with tripods and holding tables for long periods of time while they film.
Jeremy King 3:30
Well, the influencers have caused me to consider the possibility. I don't want to ban anybody from...

What are the rules for filming in cafes and restaurants?

Jeremy King 3:37
from the park. But unfortunately, the behaviour of some people coming through the door has gone beyond decency and has become incredibly intrusive.
Megan Lawton 3:47
And in Manchester, in the UK, a TikTok went viral after a creator said she was asked to stop filming inside a cafe unless she had hired the whole space.
Has anyone had any trouble shooting in Manchester recently? Because me and my friend have been in Manchester this morning and we went to a cafe and had breakfast and a coffee and we started taking some pictures and we got told that we have to email in and basically pay to hire the place if we want to get any content because there's no content happening, even though it's a cafe where I always see people getting pictures in.
Megan Lawton 4:19
What was interesting was the response she received in the comments. Many people who said they were Manchester locals backed the cafe and shared their frustrations on creators who'd been filming in their local gyms, saunas and supermarkets.

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