Laura Ellick

The dominance of the industry means we're seeing more content gathered in our everyday. My name is Laura Ellick. I'm a Vancouver-based content creator featuring food, fun and all the best things in life. This is a whole Paris breast pastry on top of a hot chocolate and three other crazy unique drinks I found from this year's hot chocolate festival.

Viisi vuotta sitten Laura, joka asuu Kanadassa, oli voinut lopettaa työtä charity-sektorissa, jotta voisi mennä täysin content-kreationissa. Minulla on yli 230 000 followeria. Voin mennä yli miljoonaan. Jotkut videot ovat yli 17 miljoonaa. Luulen, että olen yleensä yli 100 000.

She primarily records food and drink related content. In this video, she's reviewing a taco restaurant.

They're shots of the restaurant's interior as well as close-ups of the food and drinks. So how do you record content in a public space without annoying others? It starts with knowing that I'm not the main character when I'm at a restaurant. And that because I'm filming I don't get any kind of special privilege. And because I'm filming I need to be even more self-aware of what's going on around me. So I always like to think about the people around me first.

Is there someone in my shot that's going to be really annoyed that I have a camera pointed at them? I try my best to keep in a dark restaurant the flash down as much as possible. Is this something you've had to learn? Do you think you've annoyed others along the way? I think you...

Olet oppinut yllättävän yllättävällä tapaa. Se on tehtävänä, että teet paikallista, jossa on paljon ihmisiä. Mutta kun aloitat kameraa, ihmiset eivät halua olla tekemässä tekemäsi. Olen oppinut, että ihmiset katsovat minua ja antaa minulle yllättävän näkökulman. Nyt tiedän, että jos ihmisiä on tekemässä minun tekemykseni, se ei olisi tehtäväni ensimmäiseksi. Olemme usein kuulleet kritiikkoja influenssista, mutta eivät kaikki tunne samaa.

One of them is his restaurant, Lucky Cat, which is where the afterparty took place. Laura tells me the benefits she brings to restaurants through her content. There are so many restaurants in Vancouver and so many of them are struggling. Not a lot of people are going out as much as they used to. So they're looking for views, they're looking to get their dishes and their message out there and to bring people in. And that's the power of social media. And the way I've grown my account is that I only will post about places that are awesome. I've gone to so many places, paid my own way in, and then...

It's an okay experience, you know, it's good, I had a nice time, but if it's not fabulous, I won't share about it. So now that I have that trust with my community, that when I do share about it, they will go in and, you know, people are making reservations and there's been lineups around the block. And it feels really good to be able to help local businesses in that way.