Rhiannon Joyce

I did.

I read the book too.

Oh my God, we've really exposed ourselves here.

Interestingly though, she does spend a lot of time lamenting in the book about the fact that she didn't have a lot of money when she first started out and was really bouncing around trying to build Nasty Gal as the business that it became a multi, multi-million dollar business.

As quickly as it rose, it did fall though.

Yeah, it did.

And I think this general theme in the 2000s, so we're talking around 2010, is that there was Sophia's business that rose to the top.

There was Refinery29.

There was, you know, Reformation.

When you think of hashtag Girlboss, I think of all of these businesses, not just Nasty Girl.

Yeah.

I think of Emily Weiss and Glossier as well.

A surviving member though.

Yes.

Would we say?

Yeah, I still would.

I feel like in terms of coming out of that era unscathed,

Maybe not in a – unscathed is not the right word.

But I think in terms of still existing and operating in a very visible setting, she is.

All those other founders that we've referenced, I would say it had to go dark because all of them experienced their own controversies and, you know, there were articles that were either about unfair treatment to employees and working conditions, racism was at the centre of a lot of these conversations or –