Rhiannon Joyce

you know, this positioning of their business being really successful, but then behind closed doors, it was actually, you know, hemorrhaging cash.

So a variety of reasons, some of them very legitimate in the sense of why they were garnering criticism.

Some of them I feel a little bit of a pile on.

Yeah.

Overarching theme, female leaders, positioning of power, very much an authority, but also someone that you were looking up to.

There was a mold.

There was a connecting thread through all of them and a very clear aesthetic that I think really takes you back to that time and makes you think.

I think the millennial pink is definitely at the forefront.

No, we haven't.

What the Vogue article actually touched on as well is that a lot of these women who disappeared, I would say had to go underground once their businesses either fell apart, quite literally, they don't exist anymore, so both Nasty Gal and The Wing closed, or they had to step away.

and opt into less founder facing opportunities, more angel investment opportunities.

Some of them have slowly reappeared.

So Audrey Gelman, who was the co-founder of the Insta famous workspace called The Wing, and again, so millennial coded.

So for those of you who don't know, it was like, think about all the working spaces around here, like the commons, WeWork.

It was like very female skewed and it was very much about connecting and networking in an environment where, you know, you could get exposure to other people who were like-minded.

Great concept.

Great concept.

Laced with controversies, there were actually reports at the time about the working conditions, but Audrey and the founder of Reformation, Yael Aflalo, both of them have recently come back into their roles.

And that's what the Vogue article was really, really trying to focus on is, you know, why did these women have to go away or go quiet?

And does this actually signal that Girlboss 2.0 is back?