Rhiannon Joyce

And even then, when I would say the climate was pretty rough in terms of like internet sentiment and how particularly like showing off your wealth was received.

That initial feature did do quite well and majority of people were quite surprised.

There is this element of surprise where people go,

I didn't think she would have as much taste or I didn't think she'd be so eclectic or wow, her home actually looks like a home, not a house.

Yeah, but it's so deliberate and it's so intentional.

And someone like Kendall as well, obviously she would have sat down with her team and been like, what is the narrative we're trying to tell here?

Like, how do we want people to be perceived?

And I think with Kendall, one thing I would say, even bird's eyeing it outside of Architectural Digest and that world, how she likes to position herself on social media and how she shows up in the press is very much like...

I'm a horse girl.

I'm very relatable.

I'm always with my friends.

Like downtime is very important to me.

And that is like a consistent and common thread throughout any feature that she does.

And in her Architectural Digest feature, and you know, the fact that she's calling it her mountain home, by design, that is deeply out of touch and feels very unattainable.

However, you then step into this place and it has a sense of warmth and has a sense of connection that

is honestly quite impressive.

And she always, always, always referenced her friends and this being a sanctuary and a place where she can connect.

And that is very deliberate.

And I think it's worked wonders for her because it's made her feel more relatable, but it's also, it's almost like separated her from her siblings.

I see it as the adult version of show and tell.