Rhiannon Joyce

Like this is literally what we did as children, but there's like a more adult version.

It's also this interesting intersection of it feels really out of touch and it feels like so unattainable, but then it's also aspirational.

I watch these videos and I think, fuck, this is sick.

I want this.

Like there is a fire in my belly that's like... Work harder.

Like work harder.

I think Emma Chamberlain's a really good example of a celebrity that, in my opinion, probably her video shouldn't have landed.

It had all the things for the formula to make it like really feel unattainable.

And I think it has a lot to do with timing.

So Emma Chamberlain's Architectural Digest video dropped, I'm going to say almost in the thick of COVID as well.

So similar to Kendall Jenner.

She's born in 2001.

She's very young.

So by design, you would assume a young person, someone her age and her audience who are also really young should find it, you know, pretty on the nose that like home ownership has become something.

that she has and is accessible.

But then also you put that on the scale of like, she's owning this mega mansion in LA.

She's walking through it and it's like these incredible interiors that should feel out of touch to young people.

But instead it creates this fantasy and this idea that they maybe could aspire to have something similar to Emma Chamberlain because she is so close in age to them.

Yeah, I do think there are some situations, though, where it doesn't work.

Zed.