Rhiannon Joyce

Zed.

For those of you who don't know, there is an Architectural Digest example that has been absolutely rinsed, which is the DJ Zeds.

And...

To be honest, it worked for Architectural Digest because it has over 48 million views.

So even the shit ones technically work when you look at the numbers.

It's just that the sentiment online was that this was one of the worst home tours that they had seen.

The backlash was mainly centered around

One, why is he getting a home?

Because by all accounts, they didn't really classify him as worthy.

And that's an interesting piece to me.

Architectural Digest is so high value to a consumer in terms of being a prestige publication, is that even a celebrity is not worthy to be featured in Architectural Digest.

So in this video, they take him around his home.

It's very clinical.

It's very just...

Not a lot going on.

It was getting bachelor pad.

I honestly, it was what I expected a DJ's house to look like.

It was giving I don't live here for six months of the year.

The other six I'm doing residency in Vegas or I'm in Ibiza.

The reason why this is good for celebrity brand is because it's the perfect amalgamation of clout and like PR for celebs.