Rhiannon Joyce

It was getting bachelor pad.

I honestly, it was what I expected a DJ's house to look like.

It was giving I don't live here for six months of the year.

The other six I'm doing residency in Vegas or I'm in Ibiza.

The reason why this is good for celebrity brand is because it's the perfect amalgamation of clout and like PR for celebs.

It's like...

They know the Architectural Digest open door feature is going to be the thing that puts them in the conversation online.

I would go as far to say I don't think celebrities are saying to their PR team anymore, I want to be on the September issue of Vogue.

I don't think they see that as culturally relevant anymore.

I think they're saying I want an open door feature in AD.

Drop the mic.

That is a big call.

I stand by it.

Because think about the exposure, right?

Okay, let's actually get into the weeds numbers-wise.

We have rattled off some serious numbers in terms of the exposure and the awareness.

Zedd's was so bad.

It's still got 48 million views.

And he bombed in terms of like the relevancy and what people were talking about.

They were still talking about it though.