Rhiannon Joyce

All I'm saying is in a world of media and you've got magazines and you've got digital, if I was a celebrity and I wanted to be culturally relevant, I'm going to take the 48 million views over the niche.

I understand what you're saying.

There is a legacy piece with the Vogue September cover.

Did you just go to call Vogue niche?

Can I challenge you on that?

Because I do think with the average person, you're looking at that from the perspective of someone who works in the industry.

I don't think the average person knows or cares about what the currency of a September issue of Vogue is.

How many are they selling?

How many magazine sales are on the decline?

I know you love mags, Mads, but digital media is trumping and you hate me right now.

Let's get a little live exercise.

You could get up a lot.

No, actually, you know what?

After this episode, I'm going to do a live search of what the September announcement of Vogue last year got in terms of social reach.

And I want to compare that to the largest, best performing AD episode.

I want to bring it back to the relatability piece as well.

Because in a world like today's, our sentiment towards celebrities is probably the worst it's ever been, I would say.

For a really long time, people are annoyed by celebrities.

They're constantly feeling like they're out of touch.

They constantly feel like they're not actually, you know, there's no connection to the average person, right?