Rhiannon Joyce

Because Architectural Digest Open Door gives people an opportunity to see celebrities in a more relaxed setting, quite physically their home and like what you touched on earlier.

It just makes them feel more relatable.

So I think if you're a celebrity who's wanting to deepen that connection with an audience, I think it's a really, really smart way, even if it is manufactured, because we know it is, it's a really smart way to make them feel like normal people.

Yeah, it's definitely a formula and a format that a lot of publications are trying to replicate.

Like the Vogue 73 questions is a great reference.

I also, I would go as far to say Vogue in general.

They have their whole Vogue living spread, but a lot of their executions across the publication in a digital setting are very, very similar.

Interestingly, they both have the same parent company.

Condé Nast owns both of them.

So Condé Nast is just getting it all.

So I am really curious about how much money AD do make from these features.

I did a bit of digging.

They put a lot of money in hiring photographers, working with designers.

And because it's not a pay to play feature, so celebrities are not paying their way into these features.

I'm like, huh, okay, how are they making money?

I went on a few of the features that were extensions of the YouTube videos.

Affiliates are huge.

Lots and lots of affiliate links are being incorporated into these articles and into these features.

Yeah, I think there's also another just like generic one.

I know that Condé Nast is investing heavily into their own affiliates business.