Rhiannon Joyce

Yes.

Because they have so many publications that they can obviously,

tap into.

That makes so much sense.

But the YouTube fees would be through the roof as well.

So the advertising fees that they'd be gaining from YouTube, I would say if you're hitting numbers like 48 million on a video, I mean, gagged.

I'm being pervy.

I've seen the videos.

I've seen the houses.

Now I want to know how much is all this stuff cost?

How much are you making?

Literally.

I think it would be remiss of us to not acknowledge as well that Architectural Digest has really jumped on this at a time.

Honestly, I'd say it was before we actually knew that this was the content we were obsessed with.

So the timing of the series was released in 2017.

I feel like at this time there was a huge shift away from home renovation content, you know, flipping houses.

And instead it moved and transcended into this space of like luxury homes.

You know, all of these shows like Selling Sunset, Luxe Listing, the world's most extraordinary homes on BBC.

They all came out from 2017 through to 2021.

I also think it's interesting that that coincided with the timing of COVID.