Ric Edelman

We're all familiar with the McKinsey study that says 100,000 are going to quit over the next 10 years.

Okay, let's dive in on that.

for the simple reason that most people are unaware of the existence of the financial planning profession.

Students have no clue at age 18 that you can go into financial planning.

They've certainly heard of Wall Street.

They know about brokerage and investment banking.

They love to go in that direction.

Everybody's familiar with accounting and finance.

and marketing.

Their parents are unfamiliar with this.

This is the first gen.

It didn't exist when you and I were kids.

Yeah, they treated it like home ec.

And it's pejorative, too.

Because kids think, oh, you're talking about selling insurance and selling stocks and bonds.

I don't want to be a salesman.

They don't understand the fiduciary nature of what we do, how we improve people's lives.

They have no clue because their parents very likely don't have a financial planner.

Many parents themselves aren't doing very well with money.

They're financially illiterate as adults.