Ric Edelman

Kids are growing up financially illiterate because K through 12 doesn't teach them anything about this.

And they have no idea what the rewarding nature of our profession is.

And that's a big reason why kids aren't choosing it as a choice.

Partly because most schools don't offer it, even when they do, as you pointed out, it's not in the business school.

So we're doing it in the business school, the business college at Rowan University, where kids can not only major in it,

can choose to minor.

So go ahead.

Stick with your sociology or philosophy or history major.

Minor in financial planning.

And now you can do it as an online course.

You're a career changer in your 40s and 50s.

Now anywhere in the country, you can get this program online.

And we're also going to be creating a couple of dozen certification programs.

You don't want a full-blown career in financial planning?

Here's a certificate in tax planning or estate planning or retirement planning or college planning to allow students and people in the workforce to add this as a new career path as their current careers are being threatened by AI.

And they still don't know what that is.

And they don't understand.

They don't understand.

The high school guidance counselors have no clue about this either.

So they're just less likely to recommend it as a career path.