Ricardo

So I joined in 2009, I guess.

Yeah.

Yeah, no, part of it, yes, but I did start a few companies in between as well that I've also had an exit for, so a mix of both, right?

So the Spotify got the car and the house, you know, and then the other stuff got the company going.

Yeah, so dreamstories.ai is, I usually describe it as either in the gente content studio or personalized content studio.

So this is actually an idea that I had, you know, it actually dates back to Spotify, funny enough, from, you know, I initially at Spotify was on the content team.

So I dealt, as you can imagine, with the large catalog we had there.

And I started noticing that there was content in the platform that was personalized.

This could be birthday songs or love songs and so forth.

And back then I had this thought experiment, if you will, about I wonder if one day we'll have, you know, Beyonce sing the song for you or something like that, right?

And this was really just an experiment.

There was no sort of thought experiment, right?

There was no AI to do it.

There was certainly not generative AI.

But it's interesting that throughout my career, I've always worked

somewhat around personalization and trying to do personalization at scale.

As you mentioned, I founded a snack company where I was trying to do personalized nutrition for people with a body scanner, which is actually a company by Daniel Ek as well of Spotify.

We're almost

doing the same thing in the reverse manner.

You can think of healthcare as an artisan good, right?