Ricardo

You sit there and there's a doctor across from you doing, performing a service for you one-on-one.

And with Neko Health, we are trying to scale it right at mass, do a good service, a personalized service at scale.

And so Dream Stories is kind of a connection of these things and trying to do that for content.

Essentially, because when, as you mentioned, I started the company in 2023, this was around the times you started seeing stuff like Sable Diffusion come out, you know, in mid-journey and so forth with the image stuff.

And when I saw it, to be honest, I had this moment, oh shit, this is the moment where these things actually become possible.

Because in the meantime, you've seen stuff like Suno come up, you know, the music, generative music stuff.

S-U-N-O.

Yes.

There's stuff like Suno.

There's a few other models out there that let you create personalized music, if you will.

I actually think this is more interesting for our use cases other than music.

And that's kind of, we built the company around the experimentation around those contents, right?

And so we decided to start with the family content, particularly children's books, you know, as a first market.

But essentially, we're building the real core of what we're building is the platform that allows you to

take a consumer that is not technical, right, and give them the ability to create and basically create content for self-consumption, right, of their own family.

Yeah, so it's not a coincidence that, you know, things lined up as I looked at the behavior at home with my own child.

And I started noticing that my, you know, with my family, like we read to our son every night.

And I started noticing this is kind of a recurrent behavior that happens every single night.

There's something interesting about children's content as well that is quite, it's repetitive to some degree, but, you know, it changes after a while.

So a child will basically want to read or consume the same content multiple times in the week and then move on to the next thing.