Ricardo

And I started noticing that my, you know, with my family, like we read to our son every night.

And I started noticing this is kind of a recurrent behavior that happens every single night.

There's something interesting about children's content as well that is quite, it's repetitive to some degree, but, you know, it changes after a while.

So a child will basically want to read or consume the same content multiple times in the week and then move on to the next thing.

So I started noticing this repeatable pattern that I figured you can build services around this, right?

You know, something that grows with you and kind of, you know, matches the phase that you're in.

It also happens that I'm Portuguese.

My wife is Swedish.

So we're, you know, similar culture, but different languages.

And so I realized, you know, there's a lot of people out there that we could create content that will be hard to find in stores.

Right.

But to your question about if I'm looking to take that market, it's actually still a growing segment.

It's actually one of the ones in books that continues to grow in part because parents want to get kids away from tablets and, you know, and digital formats, particularly at bedtime.

But that's kind of how I saw an opportunity to use that as an entry market.

But also one that is filled with what I'll describe as non-tech players.

As you can imagine, there's a lot of investment in video and other formats.

You saw Sora come out with a generative AI video.

I have no interest in playing in a market that has very diluting margins because of these extremely overly well-funded players bringing the cost either to zero.

No, we're post-revenue, so we're selling.

We've done it in a very iterative manner, right?