Ricardo

My challenge was essentially just to build something that is better or slightly better and be able to just outbid them, right?

Mm-hmm.

Yeah, we do.

But like I said, the upside of this is essentially the repeat purchases, right?

They're essentially getting people to do it.

In this case, you put an adult, right?

But what happens a lot of the times, and this is actually one of the things where the only people that I've seen doing it, we have multiple characters per book.

Like I said, in this case, to add both of them, you'd need to, in the book, there's a button to add someone else.

So what ends up happening is that a lot of the times people will add different members of the family, cousins, so on and so forth.

And as a consequence, they end up getting what I call reverse books.

So essentially, can I get the exact same book, but the other kid's the hero, right?

So they just reverse it.

And it's a common behavior.

We see, of course, the stories are episodic, as you can see there.

And, you know, we have a number of templates that we created with artists.

But, you know, eventually I want this to be infinite, right?

Essentially, and that's what we're working on, the infinite content machine that essentially can, you know, you like dinosaurs, great.

You can have, you know, you can keep on going with dinosaurs, you know, for the rest of the journey, right?

No, that's all in-house actually.

We built that ourselves.