Ricardo

You mean the general e-commerce stuff?

Yeah, I mean, I've been, so the thing is that there's a lot of things out there that work very well for, you know, e-commerce sites or with a lot of SKUs and, you know, and sort of, I don't want to call generic products because I don't want to imply there's anything bad about them.

But in my case, you know, we both came to the snack company in this one.

You know, it's generally I'm trying to build a service.

So something that essentially feels more like a service.

And so does I end up building a lot of stuff like that is actually custom?

So what you see here, this is Shopify, right?

And it's very standard.

Everything else you see is custom built, right?

So we only use really Shopify for the last piece and order management and so on and so forth.

This is super interesting.

And I have to tell you, I think you're actually in the A-B test.

They're seeing a version that I like least.

So I wish, in a way, I wish that you were seeing, you're showing this and I'm like, oh shit, I wish he was showing the- How many A-B tests are you running at any given point in time?

It's quite a lot, right?

The problem is that you, you know, right now I can tell running four, the problem is that depending on what you're testing, you eventually start getting a lot across the results and you just start needing a lot more scale to make sense of the, you know, of the sort of the statistical stuff.

Yeah, I'm glad they're giving me a shout out because I really like them.

That's Lux, L-O-O-X.

Yeah, I'm super happy with them.

They're very good at getting videos.