Rich Greenfield

But when you look at the K-pop Demon Hunters and how this thing has, even when there isn't a fresh piece of content movie around it, you look at how like McDonald's has Happy Meals around it right now.

I mean, everywhere you look, this content is resonating around the world.

Right.

I think trying to build more franchises, they obviously understood how important it was and how much value it drove.

And so I think that's a big piece of it.

But then, look, I think the other piece that you really have to think about in terms of Netflix's future is there's still a relatively lightly used app on phones.

And most of the viewing is really on TVs, a little bit on laptops, but they are not

what you do on your phone.

You do TikTok on your phone.

You watch clips of Professor G Markets on Instagram, right?

You're doing that on X, but like, you know, how many times do you turn on and watch a full length, you know,

I'm watching Night Agent right now.

I'm watching it on my TV, not on my phone.

Right.

Like, sure, there are certainly examples where there's live sports events that happening and you want to watch it and you're not home and you can watch the fight.

You know, you could watch that Mike Tyson fight on your phone for sure.

And it works great.

Right.

But I think figuring out how to capture more of your time spent on your phone is a huge focus.

And so they just launched a new kids platform.