Rich Greenfield

called Playground, trying to actually create more for kids to do in a safe, controlled way on phones.

They're also investing in video games.

There's no doubt that they see that.

And then vertical video.

And again, if it's just clips, I mean, Disney's done the same.

And I know you mentioned Disney earlier.

They've recently launched something called Verts, both in their ESPN app and inside of the Disney Plus app.

No real original content that I've seen.

It really looks mostly like reformatted and often not even so great reformatted because you're sort of squishing 16 by nine into vertical.

I think, you know, over time, it'll be interesting is does Netflix when they launch this.

Do they come out with actual original content?

Like, are they going into the you know, we've seen these micro dramas and different types of sort of vertical video native content made for a vertical viewing audience?

Yes.

I have no idea if Netflix is going to do that or not.

But I think whichever media company tech platform replicates what we've seen on some of these overseas platforms.

I think that could be a big unlock, not to the ultimate subscription business, but I think, you know, time spent on mobile.

And I think right now time spent on mobile is not any of these major media companies, streaming companies, right?

Like it is not Disney plus it is not Netflix.

Like the winning on mobile is all of these sort of very specific platforms like Tik TOK that are made for mobile.

And so, uh,