Rich Roll

So humble beginnings, but my perspective is this is only the first year of an event that is going to grow over time.

And we talked a little bit about it before

the event, do you remember?

Yes.

We were on the phone.

Yes, yes.

And you were asked- Like a couple days before, right?

Well, you were asked by some publication to write an article about this or something like that?

There's a lot of, you know, like sort of conspiracy-minded videos being made right now.

It's like, was it a 50-meter pool?

Are we sure?

There's no governing body, so we don't know.

It's a private...

it's a private event.

What was the, there were a lot of influencers there to make contact.

So when we first talked on the phone about this, you were of the mind that this was...

going to be something that nobody was really going to care about.

And I was of the opinion, I think this is going to go viral.

This is a meme factory and waiting.

And I felt like it was going to, despite the fact that we no longer have a monoculture, there are certainly very large cohorts of people in certain pockets of the internet who are very interested in this.