Rich Roll

This event transpired

At a moment in time when we're hitting peak self-optimization, we have all of these fitness influencers who are modeling the ultimate male physique.

We have a fascination with healthspan extension and longevity.

It's this...

cultural paradigm shift towards focusing on looks.

There's the looks maxing thing.

I mean, this is, you coined it.

It's like, this was the clavicular Olympics.

So anyone who is part of that looks maxing culture or that health extension culture or the self-optimization culture culture,

you know, writ large is gonna be interested in this and is gonna be waiting with bated breath to see what happens.

And there's a lot of people who wanna see like the ultimate human animal,

like without a shirt on and trying to perform athletically.

So I felt like it was all teed up to be a moment where there was going to be a lot of conversation around this.

And maybe it's just my feed, but like my feed was like 90% enhanced games on social media.

And then in the wake of the enhanced games,

Then it was the even bigger games, the discourse games began and all the conversation around this on both sides of the aisle and every possible take you could imagine.

And that seems to be continuing.

It feels like maybe not a monoculture moment, but certainly intriguing enough that there's a lot of people talking about this right now.

And it's polarizing.

Let's get into, you know, what actually happened before we get into, you know, our analysis.