Rich Roll

suggest that even when you take these tools away, especially from a younger person, they're so used to pattern switching, kind of like the attention deficit, like always trying to look at something new, that even when you remove that, their brain is still doing that and insists upon that.

you know, it's difficult for them to more difficult for them to be present, to focus and, you know, to kind of concentrate or do any kind of like deep work.

It's cognitive offload.

We've just offloaded everything.

It seems like a good thing, but maybe not.

Yeah, I love it.

I mean, it is such a unique business proposition.

The idea that you can...

like your cellular carrier and that the business incentive is to reduce your phone usage.

How does that even work?

Do you actually pay people back?

How does that even make sense from an entrepreneurial point of view?

Love to have him on.

You heard it here.

Go ahead.

Sorry.

Yeah, nobody likes their cell phone carrier.

I think I've been with AT&T since I moved to Los Angeles, like 1996, 1997.

It's a constant hassle.

It's a nightmare.