Rich Roll
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And I've been following this guy for a long time.
He makes YouTube videos about his swimming career.
And the Enhanced Games came along and offered him a lifeline.
They're going to pay him and basically support him.
And they have followed through on that promise to him.
And he went and did some personal best.
And he got paid a lot of money to do it.
But let's be clear on what's actually going on here.
The whole point of this business is to basically make these enhancements look attractive by showing what they can do in these athletes and
so that they can sell them to people like you just described.
The middle-aged person who maybe threw a touchdown pass 20 years ago and wishes they still could, who's susceptible to this marketing message, which is that you can get strong and feel good again.
Who doesn't want that, right?
Or the young person who's like, I want to look like that.
What's the quickest way I can get there?
most people in most situations are going to opt for the path of least resistance to get there.
And there really isn't any responsible messaging around the risks and the dangers of using these things.