Richard Aidey

And the way it's a free service and the way they fund it is they sell advertising and

And wherever you are, there is an ad for some business that's in that vicinity.

And it's her job, she soon discovers, to kind of come up with the copy for the restaurant or the shop that you might be going past.

Yes.

And then it gets recorded and it gets recorded by somebody with a very, very beautiful voice.

Ms.

Katori.

That's it.

It's not our protagonist or any of the other characters.

It's just this other person who works in this other part of this business and she has this lovely voice and so they get her to do them.

It's bizarre.

And, of course, it gets more bizarre as we go through the chapter.

Yeah, she has this

she starts to be concerned.

Somebody says, would you just keep an eye on this particular character, who we meet again, actually, later.

And her concern is that this woman, by writing these ads, is able to conjure a business into existence.

And then when the ads stop, that business disappears.

And she really kind of believes this, at least for a period.

And

I think it's actually a really interesting moment in the whole novel because what it prompts her to do is to kind of really go out and investigate and sort of see for herself what's going on.