Richard Osman

Right.

I watched the boxing.

That's about as far as I go with the Furies.

Oh, I love that.

What does he do, Noah?

Tough to be a boxer in that family, isn't it?

Yeah.

Why don't you say the name and we'll beat the name out.

And is there a sense that there is a genuine quid pro quo now that they can report on it because they are so visible?

But you're always looking for new celebrities.

Yeah, but ones that will deliver.

And also, if you're on Made Online or The Sun or whoever, every single story they're putting out about Venezuela Fury, they will immediately see the impact of that.

The numbers will be coming back and the numbers presumably are very high.

I think people sometimes don't recognise the difference between a story that will run and a story that won't.

You could write the biggest story in the world about someone uninteresting and you would get no clicks.

You could write a tiny minor story about Venezuela Fury and you see what it brings in immediately.

Yeah, but that's why suddenly someone is everywhere because people are clicking and clicking and clicking.

And in the old days, they said, look, they sell papers.

That was slightly harder to work out who was selling the papers and who wasn't because you're buying a whole thing.

But now you can literally see every single click on every single article.