Richard Osman

And he said an ice cube is not going to get any bigger.

I mean, it's literally, it's out there, it's going to get smaller and smaller and smaller.

And the world of news now, as we know on this show very, very well, is a world of

younger personalities, of clippable things, of, you know, going viral.

It is not one hour on a Sunday night with a huge lead-in from the NFL, which is what 60 Minutes has got.

It is not an audience that has grown up with this franchise and believes in it and will follow it blindly.

That's all gone.

And so there is an argument that this isn't a political intervention.

What it actually is is a life-saving intervention of bringing in a whole new generation of people into this brand, this brand which is trusted, and building it

out and turning it into something extraordinary.

Oh yes, absolutely.

Yeah.

And one very interesting thing about it, you know, Trump is sort of obsessed with broadcast media and he's obsessed with legacy media.

And the truth is that's, you know, the steam trains, those things.

And he is obsessed, as are most of his generation, as are most of our generation, with these things that are not going to be here in 30 years' time.

You know, with the stuff that we grew up with, which we still consider to be incredibly important and which culturally...

is still incredibly important.

You know, it's still because it's an echo chamber and, you know, legacy media always, you know, what legacy media talks about leads what other legacy media talks about.

But that's not going to be the battleground.

I mean, again, they're saying the stuff we do is incredibly difficult.