Richard Purcell
👤 SpeakerAppearances Over Time
Podcast Appearances
And so PredictWise was mapping every adult American over the course of five years in a very privacy-first way.
And it was primarily used for progressive political campaigns.
And Occurate was...
was spun out to only target commercial enterprises.
And so what we've been able to do over the last year or so is only work with... You spun it out just last year, 2020?
Well, Ocarit was incorporated earlier this year.
And so we were probably about 9 months old, 9 to 10 months old.
The spinout happened around June of this year.
I'm referencing the fact that we were starting to think about building a company only to target commercial enterprises around sometime last year, but we didn't actually do that until this year.
That is correct.
I think primarily what was the biggest value add was being able to leverage the database that Occurate built over the last five years.
I'm sorry, that PredictWise built.
Yes.
Yes.
No, PredictWise is only working with political campaigns.
Yeah, so if you think about the problem that political campaigns face and how that relates to e-commerce is, if you think about a political campaign, there are a lot of swing voters and you're not quite sure which swing voters to actually target for different causes that they care about.
And so by understanding someone's foundational personalities, behaviors, and attitudes, this would help figure out, okay, well, let's target this voter in a different way because of what they care about the most.
And so it's very similar to e-commerce brands where you have a bunch of customers, but it's not clear which ones to focus on and why.
And these e-commerce brands are primarily using purchase data, but we know purchase data alone is not enough to predict future performance.
And so because we could bring in this external database to really understand who that customer is from a more holistic standpoint, that helps really complete that view of who that customer is to inform when and how to intervene based on a combination of their LTV and their changes in behaviors.