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Rick Carlson

๐Ÿ‘ค Speaker
206 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

We're less than four years to market.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

And so we've really been growing very, very fast.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Uh, I'm losing track of time.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

14, uh,

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

14, 15, 16.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Yeah, 14.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

January 2014 is when we launched our product and had essentially zero customers.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Today, we're the number two company amongst digital marketing agencies.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

We've got about 1,400 agencies around the world and about 6,500 businesses on the platform.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Well, they're under the 1,400 agencies, but essentially each one of them is paying since they're kind of paying for a license on the platform.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Yeah, we license the agency, the platform.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

They get the ability to put their customers on the platform and depending on how many customers they have, that sums up to their bill for us.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

But yeah, we're charging the agencies.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

The agencies actually in turn,

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

can charge their clients, frankly, whatever they want.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

And so we really allow a lot of flexibility.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

We're not really a reseller model in the traditional sense.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

We don't even think about our agency partners as kind of a reseller channel.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Oh, you know, it's funny because we look so much at cohorts.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

It's probably difficult for me to tell you that, but it's, you know, pretty easy math.