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Rick Carlson

๐Ÿ‘ค Speaker
206 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

I don't see a company like Vista or somebody like that coming in and really trying to do something like that without the buy-in of the management and the company itself and the team.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

It becomes impractical, I think, for that reason.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Certainly not impossible, but it's definitely not something that we worry about on a daily basis.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Oh, yeah, absolutely.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

It's something that you think about.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Those costs are absolutely real.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

There's a lot of discussion with investors.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Oftentimes, investors don't understand when we get to the point where we're talking about our CAC and LTV ratios and things that I share with you.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

You know, there's strong arguments for investing, but then you've got longer payback periods than maybe an investor is not very successful.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

oriented would understand.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

And so in addition to just the raw dollars and overhead, there's other constraints or potential constraints if you're not careful about managing those to being public.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

So for a lot of those reasons, there's certainly something that you think about.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

But honestly, at this point, we have a fantastic group of investors in the company.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

You mentioned Morgan Stanley.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

There's just a bunch of them out there that I could name.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Yeah.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Oh, I think it's a little bit of both.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Um, I think it's a little bit of both.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

We've certainly met those folks.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

We've, we're, we're focused on running the business though.