Rick Carlson

I'll tell you that.

And so, um, so I, I certainly would, I wouldn't use the word woo, but we, we, we definitely, if somebody's going to come in and put, uh, um, you know, two and a half, 5 million, whatever, they want to kind of know you and make sure that you don't have horns growing out of your forehead and, uh, you know, that, that kind of thing.

So, um,

Uh, yeah, we, we certainly know, um, the largest, uh, a large group of our investors and are really pleased with those guys and they kind of understand the business and know who we are.

Yeah, we have some pretty fantastic numbers in that regard.

So we're paying about $6,000.

And our last quarterly update, we paid $6,100 to acquire a customer.

And just to get to kind of the next question, the lifetime value of our customers is north of $50,000 when we talk about our agency partners.

So pretty fantastic, you know, eight times CAC to LTV ratios.

And

We're really excited about that.

We've been doing that since we started.

It allows us a lot of room to continue to grow in the future and really hopefully acquire customers at an even faster rate than we have been.

Yeah, those numbers are working out pretty well for us in terms of raw dollars.

That's right.

But even after you discount it from a gross margin perspective, our payback periods are pretty darn reasonable.

And again, lifetime value, these agencies, they grow with us.

And so, you know, they start out at $500, but three years later, they're paying us

you know, $1,300, $1,400 a month, $1,500 a month.

Some of them are paying us $15,000 a month.