Rick Carlson

And so they kind of act like resellers in that way.

And so the lifetime value ends up being, you know, really nice for these agency partners.

And, you know, we're pretty innovative in the way we find them.

And that leads to the CAC to LTV ratios.

What does churn look like today?

Yeah, sure.

On a on a there's a couple of different ways, as you as you well know, to think about churn on a logo basis.

We're doing we're well south of three percent churn on a monthly logo basis.

But in our business, we only lose the agencies if an agency really kind of takes off with us and builds their business around marketing automation and is healthy.

They just never leave, frankly.

And so we only ever lose the agencies that are much, much smaller.

So on a net revenue attrition basis, even though we're a pretty new company, we're approaching being, how do you say this, negative net revenue attrition or positive attrition.

Oh, um, well, it's mostly expansion revenue.

Um, so I would call that, uh, okay.

So that would be, we'd probably lose.

Let me, uh, let me think about that.

$15,000 a year.

Um, if you're talking about, um, sorry, no, I'm not, uh,

Yeah, sure.

I understand.