Rick Dollywall
👤 SpeakerAppearances Over Time
Podcast Appearances
When I want to go, I'll go to games.
But then you got to get up, get out of your house, and go and pay.
I don't have an issue with that.
But to make you pay while you're sitting in your living room, I got an issue with that.
Here's another thing I want to say to you.
Everybody says DAZN is to get young viewers.
That's great.
But make sure you realize the buying power for CFL advertisers is not a 25-year-old.
It's a guy over 50.
Get those young people watching so they can become fans for decades.
So let me get into this.
Why does All Sports Radio target men 25-54?
Get the young listeners so when they're older, they got the buying power to buy what you're selling.
Last year at the Grey Cup, this MGM guy was singing.
I get it.
But did the CFL get 20,000 new season ticket holders at age 25 because of this guy?
No.
The buying power remains with the men until they retire.
That's the reality in sports.
The CFL is no different.