Rick Jordan

This is a friend of mine, open a loan.

That way I could put that cash into the company.

He's like, you know, I just kept trying to get it going and now it's just in a bad place.

I'm like, let me tell you the biggest lesson that I learned is that if you have that thought cross your mind, like, oh, I could just go out and get this cash that puts the liability on me to put it in the company to keep it going and

That's not the thing that needs to change in that moment.

The cash flow into the company is not the thing that needs to change.

It's the company itself, something within the company and how you got to that place to begin with is where the change needs to happen first.

Yeah, you're treating symptoms and not the disease.

We got a disease and you're buying the best cough medicine on earth.

And that cough goes away for about two weeks till that next payroll comes.

That's about it, dude.

Seriously.

You expect the things to turn around in that short period of time.

You're not buying a cure.

Not unless you spent that money on the fixer.

But he don't exist either.

He's only in movies.

Talked with Rick Jordan.

He is the CEO.

Are we still Reach Out Digital?