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Rick Jordan

πŸ‘€ Speaker
1017 total appearances
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Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

You're buying the whole thing for those.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

Or the other way is that it's an asset purchase and you take what you want out of the bucket and you leave the bucket and the things you don't want with the seller.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

And you could even take everything out of that bucket if you wanted to.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

But you leave the actual bucket with the seller because on the outside of that bucket are things that are taped to it or riveted to it.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

If it's a metal bucket, I always envision a metal bucket for some reason.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

Things like debt, accounts, payables, reputations.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

Exactly.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

Yeah, right on.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

Even the name of the company, the branding of that company is all part of that bucket.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

That's like the stickers on the outside.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

If you want to look at it that way, that's where I know looking back that I fucked up.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

It was probably the transactionally speaking, the easier way to do it because you don't have to, if you buy just the assets, which means that like the people, the employees come with it too.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

So in essence, they have to be fired or resigned from their existing company that you just bought and then be rehired.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

And all that happens in the same day.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

Of course, it's a disruption to them, too, because there's benefits differences, most likely different 401ks, different salary structures, even different titles.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

All that has to be reobtained.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

That's part of the struggle of doing an asset purchase.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

But it also protects you from any of those skeletons in the closet.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

And if we had done those as asset sales, we would have been free and clear.

Right About Now - Legendary Business Advice
Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

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