Rick Rubin

But then usually within, sometimes it's the first day, sometimes it's the third day, sometimes it's the second week, where something happens like, whoa, what was that?

How did that happen?

And then that might give us a clue.

It's like, oh, this is what it wants to be.

And that may change also.

That may be the first inclination.

It could start that way, and then it makes a left turn, turns into something completely different.

The work itself tells us where it wants to go.

So because we have, the reason it's so scary is because we have so little control over it.

That's what's scary.

No, because I know it's not in the interest of the work.

It's like, we're all on the same page.

Even the, even the people were ignoring the, you know, the record companies, the managers, the agents, the people who are yelling, I need this, I need this now.

Ultimately, for everyone involved, if the artist makes the best possible work that they can, everybody wins.

It's just that no one involved in the process understands what it takes for that thing to happen.

I had a conversation with a basketball player, a member of the Golden State Warriors, who told me there's all this pressure now to do a lot of stuff on social media.

He said, and it's getting in the way of our playing.

And I said, well, if you tell the people who are asking you to do the social media stuff, don't you want us to win?

So if you want us to win, let us focus on winning.

And he said, they don't seem to care.