Rick Rubin

That's someone else's game.

I would suggest play your own game.

I can remember having a conversation with a,

one of the biggest artists in the world, who described an album that they were going to make.

And I had just seen them play in a stadium full of people screaming and crying.

And it was not Paul McCartney.

And the album that they were describing was one that none of those 70,000 people screaming and crying wanted to hear.

It was clear to me.

And I remember saying,

That's not your hand.

Like you play... When you're playing poker, it's not... You can't just play any cards.

You play your hand based on the cards you've been dealt.

So depending on the artist you are, like...

It'd be like there was a time, I think, when Metallica felt like, we don't really want to be a heavy metal band.

We want to be a pop band, because pop bands are what's popular.

And we have reached a ceiling being a heavy metal band.

That did not go well.

That was a bad idea.

They weren't playing their hand.

They weren't embracing Metallica.