Rick Rubin

It's pushing some boundary.

That's why I take notice.

It's not more of the same.

It's not just another.

It's the one that makes you stop and, did I really hear that?

Did I really see that?

What's going on here?

You see a movie where you have to lean forward and pay attention.

What's happening?

It's not just the audience's hand is being held and walk through a story simply.

I like the complexity and difficulty that forces me as the viewer to participate in what's going on.

I'm not just being carried along.

You know, if I like it, that doesn't mean anything.

That's what people think.

It's like, just because I like it, that doesn't give it any value.

Like as an artist, if you like it, that's all of the value.

That's the success comes when you say, I like this enough for other people to see it.

Not other people like it so it's successful.

That doesn't mean anything because that's other people liking it is out of your control.

All that's in your control is making the thing to the best of your ability.