Rick Rubin

I talk about it usually the way I talk about it is greatness.

And that's the way I thought of it my whole life was my interest is in making something great.

Greatness, lasting greatness, timeless.

And I came to realize recently it's all an offering to God.

And if you're making an offering to God, you're not thinking about, oh, what's the budget?

Or I hope this segment of the audience is going to like it.

We don't think like that.

It's a higher vibration.

We're making the best we can make to the best of our ability out of love and devotion.

That's what it is.

And there is no, I'm changing it for someone else because it can't be better than this devotional act that we're doing.

There is no higher, no higher form.

Most of the artists I work with don't read any criticism or reviews of their work, good or bad, most.

Some do.

And I would say the ones who are the strongest in who they are can even read a terrible review and laugh at it.

And that makes sense because when someone gives you criticism, it's telling you as much about who they are as what you've made.

It's like we make things and then we make it with one...

through our filter, our perspective.

And then you receive it through your filter with your perspective.

So even if we both like it, we probably don't like it the same way for the same reasons.