Rita Kozlov

You know, I really admire companies like Apple where everything is, you know, super on lockdown. And, you know, part of me wonders, is that something that you mature into? But realistically, I think it's either something that is or isn't in your DNA. And that's just really not who we are.

You know, I really admire companies like Apple where everything is, you know, super on lockdown. And, you know, part of me wonders, is that something that you mature into? But realistically, I think it's either something that is or isn't in your DNA. And that's just really not who we are.

Number one rule of Fight Club.

Number one rule of Fight Club.

Yeah. I mean, the other thing too, is we want feedback on stuff that we're building. So to your point, right. And iPhone, you ship it out and it's out there and that's it. And you can ship software updates, which also, if you're like me, you're maybe always a little bit behind because, uh, Who has time for that? But yeah, you ship the iPhones and they're in people's hands and that's it.

Yeah. I mean, the other thing too, is we want feedback on stuff that we're building. So to your point, right. And iPhone, you ship it out and it's out there and that's it. And you can ship software updates, which also, if you're like me, you're maybe always a little bit behind because, uh, Who has time for that? But yeah, you ship the iPhones and they're in people's hands and that's it.

Versus for us, a big part of the reason that we let people play with stuff early or we pre-announce it, we do a lot of betas is because we want feedback. And by the time that we're launching something, and this is something that also is actually us developing a bit of a new muscle and something that's changed a bit over the years.

Versus for us, a big part of the reason that we let people play with stuff early or we pre-announce it, we do a lot of betas is because we want feedback. And by the time that we're launching something, and this is something that also is actually us developing a bit of a new muscle and something that's changed a bit over the years.

is, yeah, we take a bit more time to bake things in, to receive feedback. So the thing that launches on the day of the innovation week is much readier, has gone through a few iterations. Previously, we would first announce something and then put it into people's hands and then iterate from there. And there's pros and cons to both approaches.

is, yeah, we take a bit more time to bake things in, to receive feedback. So the thing that launches on the day of the innovation week is much readier, has gone through a few iterations. Previously, we would first announce something and then put it into people's hands and then iterate from there. And there's pros and cons to both approaches.

And still, depending on the announcement, we like to have both in our arsenal, but a lot of the feedback. And I think especially for developer tools, it's just so much more fun if something is announced and instantly you can NPM install or whatever. The first thing you want to do is like, let me play with this. Yeah.

And still, depending on the announcement, we like to have both in our arsenal, but a lot of the feedback. And I think especially for developer tools, it's just so much more fun if something is announced and instantly you can NPM install or whatever. The first thing you want to do is like, let me play with this. Yeah.

I think that's much more interesting and a lot more fun for us too, because then on those announcement days, we get to kick back and look at the Discord and people are asking questions or they're like, look, Ma, I built this thing. You're like, I just announced it. How did you already do that?

I think that's much more interesting and a lot more fun for us too, because then on those announcement days, we get to kick back and look at the Discord and people are asking questions or they're like, look, Ma, I built this thing. You're like, I just announced it. How did you already do that?

But I think that that's kind of the fun part, too, of working on developer tools. Yeah. Sometimes you don't even announce something at all. It's just an API and someone will find it and someone will build on top of it. And I forget what the there's a name for this law.

But I think that that's kind of the fun part, too, of working on developer tools. Yeah. Sometimes you don't even announce something at all. It's just an API and someone will find it and someone will build on top of it. And I forget what the there's a name for this law.

Yeah. Matt, the second he listens to this, will be like, Rita, it's obviously this.

Yeah. Matt, the second he listens to this, will be like, Rita, it's obviously this.

You don't get to look it out and sound extra smart.

You don't get to look it out and sound extra smart.