Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes
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Adam couldn't make it today. He did this really fun thing where he was like, oh, I can't make it on Thursdays anymore. Can we reschedule to Wednesday? And then I rescheduled to Wednesday and he goes, okay, cool. Can't make it then either.
He doesn't like me. That's okay.
That's what it seems like. And we're just going to go with it. He really, we talk about this all the time. He hates conflict and he hates people, this type of situation. So it would bug him a lot if... that's the conclusion you came to. So that would actually be great.
Great. I'm going to assume that then.
Yeah. So today we have Rita joining us. Rita works at Cloudflare and Cloudflare just had their birthday week last week where they announced a bunch of really cool stuff. And we've been friendly for like a while now. And this is kind of overdue to hop on here and have a little chat. So how's it going? How are you doing? Are you tired from all the birthday week stuff?
Launching is exhausting, but it is also really fun. So a little bit of both. I had the weekend to recover, and so now I'm mostly pumped.
Nice. Yeah. So when you all plan something like this, how long of an effort is it? Is it like...
a six-month effort like how long are you are you in like okay we're prepping for birthday week mode it really depends i mean everything that we announce uh and especially this past birthday week uh came from user feedback and things that were already on our roadmap because users have been asking for logs users have been asking about you know workers and pages convergence, users are always asking for better performance. So there are things that in some ways, you know, we start planning for it quarters ahead of time because that's a part of our roadmap. But then, you know, we start kind of planning the week generally about, a couple months out, about a quarter out, and we start to look at, okay, well, these are all of the things that are happening. These are the things that are launching. What's kind of interesting out of that and start to piece together out of that, okay,
these are the stories that we want to tell during the week this is what we want people to come away with and uh you know refining that and sometimes that leads to new announcements that emerge that were like you know we weren't planning on doing that but maybe that makes sense for this week and yeah yeah it's always funny for me to see all of that because
I am so bad at keeping anything quiet. Like when I'm excited about something, I just, I mean, you guys see what I'm like on Twitter. I just start posting about it right away. So like, I'll make like 3% progress on something and I'll just want to announce it already. So yeah, it's like hard just keeping things under wraps because I'm sure it's really exciting.
I mean, to be honest, we're the same way. And so, first of all, we build in public so much. Our docs are open source. We have our Discord. So if you're paying close attention, nothing that we announced last week would have come as like a huge surprise, right? And yeah, you'll see in the weeks leading up to it, myself and Matt and Dane and a bunch of engineers on the team kind of, you know, leaking sounds so dramatic but really we're excited about what's coming and we can't shut up about it so some companies are stealthier we're we're really bad at stealth we're like everything's out in the open but uh if you're not paying that much attention then you know this is your time to kind of tune in and we really try to then spell out okay here's the stuff that launched
Yeah, it's funny because I think, I guess now that you say it like that, this maybe is more common than I imagined because AWS has their re-invent thing once a year, but it's become such a common thing for everything to get announced beforehand. There's a good term for it. It's called pre-invent. Everyone's like, oh, pre-invent season is here. And that's when you hear about everything before the actual launch. So I guess, yeah, I guess everyone is just the same. Yeah.
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