Rita Kozlov
speaker
102 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Rita Kozlov’s voice in public audio — every appearance, attributed to the second.
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Appearances
He doesn't like me. That's okay.
Great. I'm going to assume that then.
Launching is exhausting, but it is also really fun. So a little bit of both. I had the weekend to recover, and so now I'm mostly pumped.
a six-month effort like how long are you are you in like okay we're prepping for birthday week mode it really depends i mean everything that we announce uh and especially this past birthday week uh came from user feedback and things that were already on our roadmap because users have been asking for logs users have been asking about you know
workers and pages convergence, users are always asking for better performance. So there are things that in some ways, you know, we start planning for it quarters ahead of time because that's a part of our roadmap. But then, you know, we start kind of planning the week generally about,
a couple months out, about a quarter out, and we start to look at, okay, well, these are all of the things that are happening. These are the things that are launching. What's kind of interesting out of that and start to piece together out of that, okay,
these are the stories that we want to tell during the week this is what we want people to come away with and uh you know refining that and sometimes that leads to new announcements that emerge that were like you know we weren't planning on doing that but maybe that makes sense for this week and yeah yeah it's always funny for me to see all of that because
I mean, to be honest, we're the same way. And so, first of all, we build in public so much. Our docs are open source. We have our Discord. So if you're paying close attention, nothing that we announced last week would have come as like a huge surprise, right? And yeah, you'll see in the weeks leading up to it, myself and Matt and Dane and a bunch of engineers on the team kind of, you know,
leaking sounds so dramatic but really we're excited about what's coming and we can't shut up about it so some companies are stealthier we're we're really bad at stealth we're like everything's out in the open but uh if you're not paying that much attention then you know this is your time to kind of tune in and we really try to then spell out okay here's the stuff that launched
Yeah.
You know, I really admire companies like Apple where everything is, you know, super on lockdown. And, you know, part of me wonders, is that something that you mature into? But realistically, I think it's either something that is or isn't in your DNA. And that's just really not who we are.
Number one rule of Fight Club.
Yeah. I mean, the other thing too, is we want feedback on stuff that we're building. So to your point, right. And iPhone, you ship it out and it's out there and that's it. And you can ship software updates, which also, if you're like me, you're maybe always a little bit behind because, uh, Who has time for that? But yeah, you ship the iPhones and they're in people's hands and that's it.
Versus for us, a big part of the reason that we let people play with stuff early or we pre-announce it, we do a lot of betas is because we want feedback. And by the time that we're launching something, and this is something that also is actually us developing a bit of a new muscle and something that's changed a bit over the years.
is, yeah, we take a bit more time to bake things in, to receive feedback. So the thing that launches on the day of the innovation week is much readier, has gone through a few iterations. Previously, we would first announce something and then put it into people's hands and then iterate from there. And there's pros and cons to both approaches.
And still, depending on the announcement, we like to have both in our arsenal, but a lot of the feedback. And I think especially for developer tools, it's just so much more fun if something is announced and instantly you can NPM install or whatever. The first thing you want to do is like, let me play with this. Yeah.
I think that's much more interesting and a lot more fun for us too, because then on those announcement days, we get to kick back and look at the Discord and people are asking questions or they're like, look, Ma, I built this thing. You're like, I just announced it. How did you already do that?
But I think that that's kind of the fun part, too, of working on developer tools. Yeah. Sometimes you don't even announce something at all. It's just an API and someone will find it and someone will build on top of it. And I forget what the there's a name for this law.
Yeah. Matt, the second he listens to this, will be like, Rita, it's obviously this.
You don't get to look it out and sound extra smart.
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