River Klass

We're going to be, um, uh, Benny Paulson, who's an NFR bull rider, he's doing regenerative ranching. We're all over, and we really get to meet some people. And the main thing is a lot about what you guys have been doing on your show. We're showing that these people, to survive, they've got to think out of the box. They've got to think.

We're going to be, um, uh, Benny Paulson, who's an NFR bull rider, he's doing regenerative ranching. We're all over, and we really get to meet some people. And the main thing is a lot about what you guys have been doing on your show. We're showing that these people, to survive, they've got to think out of the box. They've got to think.

Like I said earlier, there was a woman in the first season, one of the gals, she said, the death of any ag business is when, when a person says, well, that's how we've always done it because that's the way we always done it. That don't work no more. And we have got to innovate and we are making all the food that we need to, that we are, that we're consuming in America.

Like I said earlier, there was a woman in the first season, one of the gals, she said, the death of any ag business is when, when a person says, well, that's how we've always done it because that's the way we always done it. That don't work no more. And we have got to innovate and we are making all the food that we need to, that we are, that we're consuming in America.

Like I said earlier, there was a woman in the first season, one of the gals, she said, the death of any ag business is when, when a person says, well, that's how we've always done it because that's the way we always done it. That don't work no more. And we have got to innovate and we are making all the food that we need to, that we are, that we're consuming in America.

And like that one fellow said that you had on the show, I can't remember it. I wrote his name down, but I don't know where it is. You know, being able to show that this beef is coming from here in America, not from somewhere else, where the ground beef is, so you don't have 30 countries when you go to one of the big box stores.

And like that one fellow said that you had on the show, I can't remember it. I wrote his name down, but I don't know where it is. You know, being able to show that this beef is coming from here in America, not from somewhere else, where the ground beef is, so you don't have 30 countries when you go to one of the big box stores.

And like that one fellow said that you had on the show, I can't remember it. I wrote his name down, but I don't know where it is. You know, being able to show that this beef is coming from here in America, not from somewhere else, where the ground beef is, so you don't have 30 countries when you go to one of the big box stores.

There's a lot of stuff we can do on both sides, from the packers, you know, and I can always, you know, like anyone, I can get down on the packers like everybody can. That's a whole episode right there. But the guys and gals that are working their butts off, either growing it, or raising it so that we can eat it. These people, they've got to be innovating and they need to be shown.

There's a lot of stuff we can do on both sides, from the packers, you know, and I can always, you know, like anyone, I can get down on the packers like everybody can. That's a whole episode right there. But the guys and gals that are working their butts off, either growing it, or raising it so that we can eat it. These people, they've got to be innovating and they need to be shown.

There's a lot of stuff we can do on both sides, from the packers, you know, and I can always, you know, like anyone, I can get down on the packers like everybody can. That's a whole episode right there. But the guys and gals that are working their butts off, either growing it, or raising it so that we can eat it. These people, they've got to be innovating and they need to be shown.

Their story has to get out there so that when you go to your market, you just say, hey, thank God for them. The reason why I have leases is It's not because I have the money. I don't have the money for it. Why is there land coming up for lease? It's because families that are five and six generations, their kids are like, hello, that's way too much work.

Their story has to get out there so that when you go to your market, you just say, hey, thank God for them. The reason why I have leases is It's not because I have the money. I don't have the money for it. Why is there land coming up for lease? It's because families that are five and six generations, their kids are like, hello, that's way too much work.

Their story has to get out there so that when you go to your market, you just say, hey, thank God for them. The reason why I have leases is It's not because I have the money. I don't have the money for it. Why is there land coming up for lease? It's because families that are five and six generations, their kids are like, hello, that's way too much work.

I'm going to go to the city, work from nine to five, make a whole bunch of money. No one's calling me on a Saturday night because my calf's out on the highway. No one's calling me because my heifer needs to have a calf pulled out of it. Yeah, I understand. But like you say and like a lot of your guests say, it's a virus. It's in, and I wouldn't do it. I wouldn't have it any other way.

I'm going to go to the city, work from nine to five, make a whole bunch of money. No one's calling me on a Saturday night because my calf's out on the highway. No one's calling me because my heifer needs to have a calf pulled out of it. Yeah, I understand. But like you say and like a lot of your guests say, it's a virus. It's in, and I wouldn't do it. I wouldn't have it any other way.

I'm going to go to the city, work from nine to five, make a whole bunch of money. No one's calling me on a Saturday night because my calf's out on the highway. No one's calling me because my heifer needs to have a calf pulled out of it. Yeah, I understand. But like you say and like a lot of your guests say, it's a virus. It's in, and I wouldn't do it. I wouldn't have it any other way.

Oh, yeah. Oh, yeah.

Oh, yeah. Oh, yeah.

Oh, yeah. Oh, yeah.